Bob Lederer RBDR

How Big Data Can Change the Way Students Go to College | RBDR

December 1, 2016. Today on RBDR:

1) Big Data is being used by colleges and universities to better understand how prospective students might fit in their institutions, but Big Data can also simplify and strengthen high school students’ interest in and ability to discover where they should enroll to study their interests.

2) Online communities are gaining proponents and uses, including for an advocate/brand promoter situation.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

Focus group industry update. Twitter’s new advertising-goal deals. (RBDR 1.28.2015)

RBDR is sponsored by Socratic Technologies (sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: 1) IBISWorld’s Focus Group Services procurement report overviews the market’s affordability and usage. 2) Twitter’s new advertising agreements revolves around creation of a goal and paint based on achievement of that. 3) Research-pertinent comments from Apparel Magazine Editor-in-Chief Jordan Speer as she made the rounds at the National Retail Federation conference at the Jacob Javits Center in New York last week. (Read these and other comments at: http://apparel.edgl.com/news/News-from-NRF–Top-20-Takeaways—97803)