Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Bob Lederer RBDR

New Biz Models are better than NPs. Social Media rules for brands (RBDR 10.7.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html

2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.