Bob Lederer RBDR

What you need to know about Behavioral Economics (RBDR 9.8.2015)

Today on RBDR: Behavioral Economics is an emerging subject for marketers and market researchers who have an interest in what could shed new light into individuals’ s decision making -and emerge as a new potential tool or methodology.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://PrecisionOpinion.com/TCPA-Compliance/

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

CASRO, MRA appeal to FCC re TCPA. “LUCID” to improve sample, its use. (RBDR 8.19.2015)

Today on RBDR: 1) CASRO and MRA appeal to the FCC to change or lighten its TCPA regulations prohibiting use of automated dialers to mobile phones. 2) Federated Sample officially changes it company name today, to LUCID, and CEO Patrick Comer explains the more important implications of this change–the better, more complete software servicing that will be available to fit customers’ evolving sampling needs.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

FCC Strengthening 1991 TCPA rules. eMarketer “MultiScreen” insights (RBDR 6.2.2015)

Today on RBDR: 1) The FCC is poised to toughen provisions in the Telephone Consumer Privacy Act, which MRA Director of Government Affair Howard Fienberg warns will have major deleterious effects on market research. 2) eMarketer’s “MultiScreen Usage Roundup” shares insights about marketers’ reachout to eye-wandering consumers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE