Bob Lederer RBDR

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR:

1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing.

2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards.

3) Media Rating Council issues its Social Media Measurement Guideline V1.0.

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Bob Lederer RBDR

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR:

1) Facebook updates its number of requests from governments during the first half of 2015.

2) Microsoft Research officially releases its emotion API capabilities for developer testing.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit online here.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

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Today on RBDR:

1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth?

2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and market researchers who use those data.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
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Bob Lederer RBDR

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

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Today on RBDR:

1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.)

2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it serves an important purpose for marketers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Visit their website here.

Don’t search for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Cambiar survey highlights MR developments. Facebook’s legal struggles with data. (RBDR 10.29.2015)

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Today on RBDR:

1) Cambiar’s 4th Annual Future of Research Survey tells some important things about the state of client research departments.

2) An overview of Facebook’s good and potentially bad legal experiences this week.

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