Bob Lederer RBDR

Online Shoppers Say Feedback Goes Unanswered | RBDR

June 14, 2017. Today on RBDR:

1) Qualtrics’ study says online shoppers believe their feedback doesn’t reach anyone who can bring about change.

2) A report from BellingCat.com explains who Russia attempted to influence the Dutch and French elections through phony polling. Find this original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

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Bob Lederer RBDR

Google Argument for Tracking: Advertisers Need It | RBDR

June 13, 2017. Today on RBDR:

1) Google wins acclaim for adding an ad blocker in its new browser, but is criticized for continued user tracking.
2) Facebook presents research proof that TV users in significant percentages (and numbers) turn their attention to Facebook whenever a commercial appears on a TV program.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

Tuesday November 8th, 2016. Today on RBDR:

1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here.

2) Can a new Facebook bot called Claire prove itself to be a better predictor of New Product success at retail? You can find this story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Trump stiffs pollster. Mrktrs file suit on Facebook. Next Gen MR Award winners. (RBDR 11.02.2016)

Today on RBDR:

1) Surprise! Republican presidential nominee Donald J. Trump has apparently stiffed his pollster, refusing to pay more than three-quarters of a million dollars.

2) Plus, three marketers file a class action lawsuit against Facebook for under-delivery of viewing time for their video advertisements.

3) Finally, we detail for you this year’s Next Generation of Market Research Award winners.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

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Bob Lederer RBDR

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today on RBDR:

1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste.

2) Facebook advertising is fighting a daily battle to prove its value to all types of advertisers. A two-market test in India showed promise for this ad vehicle. Read this original story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

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