Influence of “Likes” In Concert With Political Affiliations / RBDR

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December 5, 2018.

Today on RBDR: Researchers at the Australian National University investigated the coincidental influence of Likes and political affiliations on perceptions of truth among Democrats and Republicans. (Link to story: https://www.abc.net.au/news/2018-11-30/memes-can-help-spread-hate-and-prejudice-research-shows/10567836)

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Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

Today on RBDR:

1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR.

2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report by clicking here.

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Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

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Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.