CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

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Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673

Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.

Ipsos adopts GCS. Top CMO mistakes involve data. Yahoo new search algorithm. (RBDR 4.22.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673
Today on RBDR: 1) Google Consumer Surveys adds an impressive new proponent and user, Ipsos. 2) Robert Bosch’s article on Marketing Magazine in the UK, “5 things CMOs can do to get fired” touches on 3 things that directly or indirectly relate to data and research. 3) Yahoo! Labs has developed an algorithm that purportedly can improve results from search campaigns.

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s new White Paper, released in conjunction with AOL and SSI, regarding video and survey participation/completion, you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.

Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

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Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.