Bob Lederer RBDR

Google Buys Healthcare Monitoring Technology | RBDR

August 17, 2017. Today on RBDR:

1) Google buys advanced health monitoring company that relies on smartphones to collect individual medical data.

2) The benefit of NOAA/National Weather Service data to improve project retail sales is being offered by Enhanced Retail Solutions to its clients.

3) A patent was awarded to Reveal Mobile for precise locating of mobile phones and prediction of where those devices will appear next.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here. To take Bill up on his offer, email him now!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Think Big Data isn’t Affecting Businesses? Think Again | RBDR

August 16, 2017. Today on RBDR:

We talk about Big Data a lot, but most of us pay less attention than we should about what it is accomplishing with business’ marketing so far.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Deep Qual Study into Client-Supplier Relationships | RBDR

August 14, 2017. Today on RBDR:

A discussion with David Harris, who is designing and spearheading a qualitative study of client research buyer attitudes towards their suppliers and how to become one of their preferred customers.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider contacting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about Bill’s proposed speech, click here. To take Bill up on his offer, email him today.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

Tuesday November 8th, 2016. Today on RBDR:

1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here.

2) Can a new Facebook bot called Claire prove itself to be a better predictor of New Product success at retail? You can find this story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.