RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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