Bob Lederer RBDR

CIA and social media. Right vs Real-time marketing. ESOMAR earns Webcast Award. (RBDR 05.02.2016)

Today on RBDR: 1) The Central Intelligence Agency has a venture capital firm that looks for soft robots that can collect and analyze social media for the secretive government organization. 2) The debate: the value of Right-Time Marketing versus Real-Time Marketing (Read the story by clicking here). 3) ESOMAR captures “Best Event Webcasting” award from the International & European Associations Conference.

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Bob Lederer RBDR

EU-US Safe Harbor deal suspended. Brands must cope w/Instant Messaging. (RBDR 10.8.2015)

Today on RBDR:

1) The European Court of Justice suspends the Safe Harbour deal, in place since 2000 to allow sharing of data between European companies and U.S. companies. Edward Snowden’s NSA leaks are the cause.

2) A TNS Connected Life study of consumers’ flocking to private Instant Messaging services and the impact of those changes on brands’ communication challenges.

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Bob Lederer RBDR

Snowden reveals NSA email, phone call database. Twitter allows user analytics (RBDR 9/2/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Edward Snowden’s latest revelation about U.S. intelligence discloses the existence of an NSA ICReach data base with individual’s communication metadata. 2) Twitter opens the way for any of its English, French, Spanish and Japanese-speaking users to take advantage of its detailed analytic capabilities. 3) Arthur White, one of the founders of the research and polling firm, Yankelovich & Skelly White, died last week.