Advertising Challenges Posed by DTC Brands / RBDR

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October 7, 2021

Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry’s razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.

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