Driver Tags Prove Unexpected New Value | RBDR

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October 16, 2018. Today on RBDR:

Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

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Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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