Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

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Bob Lederer RBDR

What kind of person would vote for Donald Trump (and why)? (RBDR 8.17.2015)

Today on RBDR: 1) Who would vote for Donald Trump–and why–is being studied. One perspective is offered. 2) New way to estimate how much a business needs to spend on marketing to their best customers in order to retain them is possible through a model. 3) A new data quality consideration is noted about individuals who have just been recruited.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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