Bob Lederer RBDR

Market Research a Top Innovation Area | RBDR

Monday November 7th, 2016. Today on RBDR:

1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation.
2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

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