Bob Lederer RBDR

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

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Today on RBDR:

1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.)

2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it serves an important purpose for marketers.

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Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”