Korostoff: Researchers Can Choose Their Expertise | RBDR

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March 21, 2018. Today on RBDR:

Research Rockstar President Kathryn Korostoff responds to Bob Lederer’s commentary about the rivalry between traditional research and digital research–and she could not disagree more.

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MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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Response to Traditional MR Versus Digital MR | RBDR

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March 12, 2018. Today on RBDR:

Mike Berendes, Chief Evangelist & Sales & Business Development Director for Custom Intercept Solutions, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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Are Traditional Researchers Planning to Survive Digital’s Onslaught | RBDR

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March 7, 2018. Today on RBDR:

Are traditional market researchers taking the threat of digital marketing/research seriously. Shouldn’t they be considering and exploring linkups with such companies. A Bob Lederer commentary on the subject.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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