Bob Lederer RFL Communications, Inc.

Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.

Bob Lederer RFL Communications, Inc.

Finding, recruiting analytic talent; Mistakes from brand packaging changes (RBDR–4/17/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Evolv President Jim Meyerle explains how he identifies and recruits top flight Big Data personnel for his R&D group. His ideas and philosophies are pertinent and applicable in MR’s search for more and better analytics personnel. 2) Decision Insight CRO Alex Sodek explains why so many brands want to change their packaging–and why it usually ends up being a bad decision.

Bob Lederer RFL Communications, Inc.

Did you buy Google Glass Tuesday?; “Agile MR” essentials (RBDR–4/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Here’s a valuable link to Nuance: http://www.nuancecoding.com

Today: 1) IBM acquires Silverpop to sharpen targeting of its IT sales messaging via email and text messaging. 2) Google Glass was on sale Tuesday for one day only. The price: $1,500.00. Now, the quest is on to find suitable, workable, profitable uses for Google Glass. 3) What is Agile Research and why are so many market researchers talking about it? Gutcheck’s Matt Warta explains to the uninitiated, which included us.

Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

Contextual mktg takes reins from campaign mktg; Unique mobile MR uses (RBDR–4/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Find out more about Nuance: http://www.NuanceCoding.com

Today: 1) Forrester Research says, unequivocally, that campaign marketing is dead and contextual marketing now rules. What does that imply for marketers? 2) SurveyMonkey is moving its international office from Lisbon to Dublin. Corporate taxes might be one important reason. 3) uSamp VP Innovation Justin Wheeler explains some of the unique research capabilities offered only by mobile research.