Bob Lederer RFL Communications, Inc.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.

Bob Lederer RFL Communications, Inc.

P&G creative ad process revealed; Salesforce.com’s new R&D (RBDR–7/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A person familiar with Procter & Gamble’s advertising agency creative review process shares some of its most effective components. 2) Salesforce.com’s $390 million acquisition of RelateiQ creates a sought after research & development division.

Bob Lederer RFL Communications, Inc.

MRII names Reg Baker; Angus Reid: 3rd polling transformation (RBDR–7/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) TNS’ annual Connected Life Study shows that evening TV viewing is heavily complemented by simultaneous digital activity. 2) MRII finds its man to replace Don Marek as Executive Director. 3) Angus Reid discusses the third major transformation in polling since the 1960s that is about to take place, elimination of the random sample.

Bob Lederer RFL Communications, Inc.

iModerate’s qual tracking; Big Data: $30B market; Google Glass’ software enabler (RBDR—6/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today:

1) iModerate introduces another new workable MR tool, a qualitative tracking technique featuring text analytic software. 2) Google Executive Chairman says 2014 will herald the new era of Big Data and machine intelligence. 3) The software provider that equips the biggest market research companies that want to empower Google Glass to become a MR force speaks to RBDR.

Bob Lederer RFL Communications, Inc.

Facebook personal ad data options; Customer sat ≈ customer spending (RBDR–6/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Facebook has decided to provide its users with two new personal data options related to its serving of advertising. 2) An MIT Sloan Management Review says the relationship between customer satisfaction and customer loyalty is statistically significant but not as manageable as businesses might believe.