Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RBDR

Microsoft: lot to be learned from non-probabilistic polling, prediction games. (RBDR 1.7.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: A discussion with Microsoft Research’s David Rothschild about non-probabilistic polling and related research modes as means of improving the research craft.

Bob Lederer RBDR

2015 “Viewability Measurement” standards. Mktg analytics changes this year. (RBDR 1.6.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) The Interactive Advertising Bureau is recommending a 70% threshold for digital media viewability measurement in 2015. 2) Dramatic changes are in store for marketing analytics in 2015, says an expert.

Bob Lederer RBDR

Q1 2015 plans for MR hiring. TAB RFP to improve OOH research. (RBDR 1.5.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:
1) A report from The Creative Group concerning Q1 2015 hiring plans for market researchers.
2) The Traffic Audit Bureau for Media Measurement issues an RFP this month to develop new research to improve advertising as that ecosystem continues to evolve.
3) Nielsen reveals its study about improving reach efficiency of online advertising efforts.

Bob Lederer RBDR

RFL Communications’ Annual Awards. RBDR B2B Client of the Year. (RBDR 12.18.2014)

Receive an email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Research Business DAILY Report “Client of the Year Award” for B2B is bestowed on Forrester Research.
Plus,
• RFL Communications’ Market Research Executive of the Year
• Research Conference Report 2014 Speech of the Year
• Research Department Report’s Client Researcher of the Year
• RBR’s High Impact Award for 2014.