TCPA, the Pink Elephant research can not ignore (RBDR 8.5.2015)

Today: A intensive look at the threats, costs and other ramifications of the implementation and regulation of TCPA on the market research industry.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Customer Experience biz boom. Even best insights don’t lead to top strategy. (RBDR 8.4.2015)

Today: 1) Two of Australia’s research-related associations merge. 2) Gartner reports that 86% of businesses to mostly compete on the basis of customer experience by 2016. 3) TNS Managing Director Gary de Ocampo explains why even the best insights do not normally lead to good corporate strategies.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 million views in two weeks. 3) Bain & Co. Manager Stanford Swinton warns conference attendees about the incredible accelerating pace of change in tracking customer experiences.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE