Bob Lederer RBDR

J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

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Today on RBDR:

1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth?

2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and market researchers who use those data.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance, visit their website.

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Bob Lederer RBDR

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

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Today on RBDR:

1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.)

2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it serves an important purpose for marketers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Visit their website here.

Don’t search for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

BIGGEST mistakes clients make contracting their MR. (RBDR 10.20.2015)

Today on RBDR:

30 so-called market research experts share on Zintro.com what each believes is the #1 biggest mistake companies make when they contract out market research. (Link to this report HERE.)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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Bob Lederer RBDR

Websites Get Millions of Fake Visitors. Big Data’s Evolution Builds Steam. (RBDR 10.6.2015)

Today on RBDR:

1) Websites are being credited with millions of fake online visitors (story link: http://www.bloomberg.com/features/2015-click-fraud/).

2) Big Data’s corporate evolution is gaining steam (Story link: http://www.cio.com/article/2984647/cio-role/big-data-projects-gaining-steam-but-not-due-to-the-cio.html).

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

Visit http://www.nuancecoding.com/.

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Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

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