Bob Lederer RBDR

NBC Olympics TV Metrics vs Nielsen Media | RBDR

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February 19, 2018. Today on RBDR:

NBC has created “total audience delivery,” or TAD, to provide viewing metrics for 2018 Korea Olympics TV coverage on the network, its numerous cable channels and digital viewing. It went its own way without Nielsen, which has its own ideas about improving TV viewer measurement as new viewing choices continue to emerge at high speed. Why NBC and Nielsen both deserve credit for the directions they have taken.

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Bob Lederer RBDR

ATTN Clients: Ask Engineers to Contribute to Innovation | RBDR

November 13, 2017. Today on RBDR:

Communication innovation remains a giant problem for marketers as they attempt to reach changing consumers. Simulmedia founder Dave Morgan shared his very positive experiences with innovation, which he says have been most effectively driven in his company by engineers.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

Fast-Track Data Scientist Training Course | RBDR

May 16, 2017. Today on RBDR:

1) A data science career-enhancement program has been rolled out by Springboard. Springboard’s “Data Science Career Track” is an intensive, 1:1, part-time course and guarantees a data science position within six months of completion.

2) Credit Suisse analyst Omar Sheikh issues a report that projects a $100 billion increase in television ad spending by 2030 thanks to data-driven targeting.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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