Bob Lederer RBDR

The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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Bob Lederer RBDR

Facebook less useful for MR? Telling the difference between good and bad data. (RBDR 04.14.2016)

Today on RBDR:

1) Facebook content seems to be veering away from personal postings, which may render it less useful for research purposes.

2) Differentiating between “good” data and “bad” data is taking on new meaning and requiring additional steps by a business.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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Bob Lederer RBDR

Unilever’s Stan Sthanunathan offers ‘Market Research 10 Commandments.’ (RBDR 03.21.2016)

Today on RBDR: Unilever SVP Consumer & Market Insights’ Stan Sthanunathan reprises his MRS presentation for the viewers of Research Business DAILY Report. Listen to his “Market Research 10 Commandments.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

Smartphones as monitoring tools. Class action research suit. IoT and data leaks. (RBDR 01.25.2016)

Today on RBDR:

1) We touch on the growing, remarkable, and important value of smartphones as a monitoring tool.

2) Global Marketing Research Services of Melbourne, FL is the target of a class action lawsuit by plaintiffs in 48 states.

3) Internet of Things devices are under attack for their data leakage. Read the story here.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find that link here.

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Bob Lederer RBDR

Pew reveals more app data leaks. 10 things MRers should be thankful for. (RBDR 11.25.2015)

RBDR will return on Monday, November 30th after observing the Thanksgiving holiday.

Today on RBDR:

1) Pew Research studies and learns the extent of data leaks that can come from an app–and how intolerant many consumers are about knowingly sharing their data in order to download an app.

2) iModerate’s Adam Rossow delivers a perceptive, amusing list of 10 things that researchers should be thankful for as we approach Thanksgiving in the U.S.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit the “case studies” section of their website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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