Bob Lederer RBDR

Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

Today on RBDR:

1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.

2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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Bob Lederer RBDR

Data careers: good or bad? Low phone responses not major polling error source. (RBDR 02.16.2016)

Today on RBDR:

1) A top executive recruiter questions whether it is a good idea for parents and their children to alter their career course and target analytics and data science.

2) The Huffington Post claims that plummeting telephone response cooperation is not a major cause of polling errors.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

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Bob Lederer RBDR

Bluegrass fires pollster. comScore & GfK honored. Signals: insights without staff? (RBDR 11.09.2015)

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Today on RBDR: 1) Bluegrass poll, off the mark in Kentucky governor’s race, fires its pollster. 2) comScore and GfK MRI dominated award winners at the Print & Digital Research Forum in London. 3) No data scientist is required with Taste Analytics’ new Signal platform — and the company claims you can still reap the insight rewards promised by other analytics tools.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, visit their website at sotech.com.

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