Bob Lederer RBDR

MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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Bob Lederer RBDR

Response to Traditional MR Versus Digital MR | RBDR

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March 12, 2018. Today on RBDR:

Mike Berendes, Chief Evangelist & Sales & Business Development Director for Custom Intercept Solutions, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

Are Traditional Researchers Planning to Survive Digital’s Onslaught | RBDR

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March 7, 2018. Today on RBDR:

Are traditional market researchers taking the threat of digital marketing/research seriously. Shouldn’t they be considering and exploring linkups with such companies. A Bob Lederer commentary on the subject.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

Why Insurance Companies Have Worse Data Problems | RBDR

August 30, 2017. Today on RBDR:

The International Institute for Analytics’ recent report called the insurance industry’s use and handling of data the least mature of 12 vertical markets. The issue is integrating and making sense of those data.

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Bob Lederer RBDR

10 Ways that Data Analytics is a Pain | RBDR

June 28, 2017. Today on RBDR:

Every company is committed to implementation and utilization of data analytics. Chirag Shivalker of Hi-Tech BPO in India provides 10 reasons why data analytics is perceived by many companies as a pain. (Link to this blog: http://www.analyticbridge.datasciencecentral.com/profiles/blogs/for-companies-data-analytics-is-a-pain-but-why)

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