Bob Lederer RBDR

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

There is no need to search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Tweets can’t project UK election either. Comcast sets “customer advocacy” metric. (RBDR 5.12.2015)

Today on RBDR: 1) Claims that a Twitter-based approach could be a better predictor of elections proved not to be the case in the UK last week. 2) Comcast says it is determined to boost its customer experience assessments and will, apparently, rely on Net Promoter Score as its most important metric. 3) Neurotechnology patents have been granted in stunning numbers since 2010, led by Nielsen and Microsoft.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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Bob Lederer RBDR

Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.