Bob Lederer RFL Communications, Inc.

Customer Experience Abbreviations Expand As CX Grows / RBDR

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Today on RBDR: Michalis Michael, head of DMR, discusses the evolution of accepted abbreviations for Customer Experience, as well as customer experience growth inside companies.That includes earning a place separate and apart from market research.

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Bob Lederer RFL Communications, Inc.

CMOs Moving Ad Work In-House, Taking Over CX / RBDR

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Today on RBDR: Forrester Research reveals a handful of projections about changes occurring around the activities of marketers and their priorities in 2022.

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Bob Lederer RFL Communications, Inc.

Five Important Research News Notes / RBDR

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October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

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Bob Lederer RFL Communications, Inc.

Customer Experience Research’s Strangely Negative Focus / RBDR

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October 29, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.

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Bob Lederer RFL Communications, Inc.

SAP NA Prez Touts Mktg Preeminence of “Customer Experience” / RBDR

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October 14, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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