More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) A study by Pursway shows that the abundant influx of new data is not improving the success rate of campaigns. 2) Direct marketers and CRM professionals have vastly different problems with Big Data. 3) The second annual Customer Experience Day is set for October 7