Bob Lederer RFL Communications, Inc.

Mktg MUST CHANGE its media ways; U.S. MR recovery continues (RBDR 7/29/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The world’s oldest research agency has changed its name. 2) MRA’s latest Research Industry Index shows continuing progress in the U.S. market research industry’s recovery from the Great Recession. 3) Northwestern Professor Emeritus Don Schultz blogs about how badly marketers need to finally cut the cord from their ways of the past.

Bob Lederer RFL Communications, Inc.

World Cup depressed MR; Marketers reveal rest of 2014 plans for MR (RBDR–7/28/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Ipsos’s first half of 2014 financials are very disappointing, and the reasons for them are important and valuable for other market researchers. 2) Marketers attending Incite Summit: West in San Francisco share their plans for priorities in the remaining months of 2014.

Bob Lederer RFL Communications, Inc.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.

Bob Lederer RFL Communications, Inc.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about happy clients and why they are pleased at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.

Bob Lederer RFL Communications, Inc.

“C-level” for analytics?; Phablets catching on; Remembering Dr.John Martin (RBDR–7/01/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about happy clients at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Analytics function moving to C-level?
2) Chief Communication Officers adding social media and influential Twitter and bloggers to their oversight. 3) Phablets are catching on among consumers interested in buying a smartphone. 4) WPP’s Data Alliance hooks up with Factual on mobile data use. 5) In a huge oversight, Dr.John Martin, Chairman and co-founder of Chadwick Martin Bailey died back in February. Here is a link to Martin’s eulogy composed by Anne Bailey Berman, his longtime business partner: http://www.southstreetstrategy.com/remembering-dr-john-martin/