Bob Lederer RBDR

Human brains: not M or F. Client of the Year: Crowd Science. New OOH measurement. (RBDR 12.9.2015)

Today on RBDR:

1) A Tel Aviv University study shows that brains anatomies are not predominantly male or female.

2) Civic Science presents National CineMedia and VP Sunil Soman as “Client of the Year Award” winner for 2015 in the Crowd Science research category.

3) The Traffic Audit Bureau for Media Measurement is readying to test a strongly enhanced Out of Home advertising measurement system that reflects advances in research since its last version in 2010.

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Bob Lederer RBDR

News from AMSRO, Ipsos, AURA. RBDR Crowd Science Award winner. (RBDR 12.4.2014)

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On today’s RBDR: 1) Australia’s AMSRO research group adopts and implements a privacy standard in response to a study showing consumers not willing to cooperate with organizations over fear for their privacy. 2) Ipsos announces the passing of co-President Jean-Marc Lech at age 68. 3) AURA names British Video Association Consultant Gilles Finnemore its Chair. 4) RBDR’s Client of the Year series continues with the naming of the winner in the Crowd Science category.