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November 14, 2018. Today on RBDR:
Why is SAP acquiring Qualtrics–and why did Qualtrics decide to opt out of its IPO and agree to be acquired?
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January 10, 2018. Today on RBDR:
Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.
This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”
To view snippets from a sample Video Testimonial, please visit our main page and our publications page.
For details on how we can prepare an RFL Video Testimonial please click here.
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August 16, 2017. Today on RBDR:
We talk about Big Data a lot, but most of us pay less attention than we should about what it is accomplishing with business’ marketing so far.
This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.
If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.
To learn more about the content of Bill’s presentation, click here.
To take Bill up on his offer, email him today!
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Today on RBDR:
1) Personalizing the relationship that a retailer has with each consumer involves basic technological and analytical steps to identify individuals on their website apparently prepared to make a purchase and applying technology to connect with them on a personally-preferred basis.
2) Caterpillar announces it is creating a research, technology and development division.
RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.
Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.
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Today on RBDR:
1) The remarkable popularity of traditional focus groups in Fortune 500 companies.
2) The inroads mobile is making with paid social and paid search clicks.
3) P&G details for CPGMatters’ Jack Grant its new CRM platform and ecosystem, designed to spread its understanding of nearly five billion consumers globally.
RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.
You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.
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RFL Communications, Inc. 