Extreme company/brand interactions with consumers need to change (RBDR 2.19.2015)

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Today on RBDR: TMW CEO Craig Pearce presents the nonconventional argument that brands and corporate marketers need to readjust the base that supports their customer relationships. It has to be friendlier and more appealing than what has become the norm: gathering data about customers and earnestly following them digitally, all the time and wherever they go.