Bob Lederer RFL Communications, Inc.

Covid Impacting Market Research In New Ways / RBDR

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March 23, 2022

Today on RBDR: Rare Patient Voice President Wes Michael discusses how Covid initially impacted his company — and how it continues to change ways his sampling organization operates, some good, some bad.

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Bob Lederer RFL Communications, Inc.

How Covid Drove A Research Revival / RBDR

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November 29, 2021

Today on RBDR: Cambiar founder Simon Chadwick explains why the American market research industry – expected to suffer a significant drop in its revenues due to Covid in 2020 – demonstrated remarkable resilience and grew 3.8%. Compare that to the 3.5% drop in U.S. GDP. Can research continue to maintain its revitalized role with the corporate C-Suite?

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Bob Lederer RFL Communications, Inc.

Pandemic Consumer Changes That Will Be Permanent / RBDR

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June 2, 2021

Today on RBDR: Matthew Schwartz, Senior Manager of Marketing Communications at the ANA, reports on a study that states a majority of people believe the pandemic will lead to permanent changes at work and home. Here are a few of those changes to note.

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Bob Lederer RFL Communications, Inc.

Relationship-Driven Content Rules In “Still-Covid Era” / RBDR

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May 27, 2021

Today on RBDR: Paige Velasquez Budde, CEO of Zilker Media, devotes her final video commentary to “Relationship-Driven Content” in Covid-Era marketers’ Micro-Media Strategy. She recommends that this content be presented to each company’s 25 most important industry relationships.

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Bob Lederer RFL Communications, Inc.

News-Driven Content Reigns Supreme / RBDR

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May 26, 2021

Today on RBDR: Paige Velasquez Budde, CEO of Zilker Media, devotes her third of four video commentaries to “News-Driven Content” in Covid-Era marketers’ Micro-Media Strategy. Among all media content, this one “reigns supreme.”

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