What Is Inflation Doing To Brand Equity, Price Elasticity? / RBDR

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April 29, 2022

Today on RBDR: The British newspaper, The Guardian, investigated continuing significant price increases in these inflationary times taken by 100 companies. CPG retail price increases as U.S. inflation runs rampant led RBDR to think about brand equity, price elasticity and anything that might be more important for research to understand.

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