Bob Lederer RBDR

Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

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Bob Lederer RBDR

Revamp at Hershey Insights/Analytics & Condé Nast Digital Strategies | RBDR

February 28, 2017. Today on RBDR:

1) The Hershey Company announces a total revamp of its eight-person executive team, which includes a Chief Growth Officer (who will oversee insights and analytics).

2) Condé Nast’s digital strategy team and initiatives will focus on building its present state, which has made significant inroads in audience and engagement. 3) The number of social media impersonators has grown by a factor of 11, according to a social media security organization, ZeroFox.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.