Bob Lederer RBDR

Gian Fulgoni on Black Friday. Client of Year Award. Nielsen CEO Talks currency. (RBDR 12.14.2015)

Today on RBDR:

1) What does the 2015 evolution of Black Friday (a drop in sales) and Cyber Monday (a notable increase in sales) mean to researchers? comScore Chairman Emeritus Gian Fulgoni tells RBDR viewers.

2) Based on a Nielsen Consumer Neuroscience recommendation, RFL’s Client of the Year in the Digital Day in the Life category is Yahoo!’s David Iudica.

3) Nielsen CEO Mitch Barns tells Wall Street analysts that a change in marketing currency is on the way, but he remained cryptic about what form that new currency might take and when it may take hold.

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Bob Lederer RBDR

Bluegrass fires pollster. comScore & GfK honored. Signals: insights without staff? (RBDR 11.09.2015)

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Today on RBDR: 1) Bluegrass poll, off the mark in Kentucky governor’s race, fires its pollster. 2) comScore and GfK MRI dominated award winners at the Print & Digital Research Forum in London. 3) No data scientist is required with Taste Analytics’ new Signal platform — and the company claims you can still reap the insight rewards promised by other analytics tools.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, visit their website at sotech.com.

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Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

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Bob Lederer RBDR

Behind comScore-Rentrak merger. Twitter NP in works? (RBDR 10.1.2015)

Today on RBDR:

1) The comScore merger with Rentrak should not be much of a surprise when you consider their respective ownership moves of the past year.

2) Twitter is reported to be working on a longer-form version of the 140-character service (story link HERE).

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and read the white paper HERE.

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Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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