Bob Lederer RBDR

MR could end IE. Google: our mistakes with Glass. GfK CEO Hartmann speaks w/RBDR (RBDR 3.23.2015)

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Today on RBDR: 1) Internet Explorer may be on its last legs as Microsoft research shows it is still perceived as second rate–and coming Windows 10 will offer multiple browsers. 2) Google has its say at the South by Southwest Conference about what went wrong with Google Glass. 3) GfK CEO Mattias Hartmann speaks with RBDR about the most important changes taking place in research, worldwide.

Bob Lederer RBDR

Nielsen moving to UK. Did lack of MR damage Google Glass? (RBDR 3.3.2015)

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Today on RBDR: 1) Nielsen N.V. is moving its corporate headquarters to the UK from The Netherlands for shareholder reasons. 2) The Consumer Goods Forum board issues a set of Consumer Engagement Principles to guide its consumer good companies in their information sharing with customers. 3) Collin Sebastian writes on Mediapost his explanation for the failure of Google Glass. At the top of his list is the lack of research into its potential customer base and how Glass could be used.