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Today on RBDR: 1) Ivey Business School Marketing Professor Niraj Dawar explains the role of the Cognitive Economy Principle with respect to new product acceptance by consumers. (http://businesstoday.intoday.in/story/competitive-battles-among-brands-coca-cola-pepsi-marketing/1/210030.html)
2) SocialBarrel.com’s Kimberly Grimms explains the four top emotions that successfully drive content. (https://thesocialmailman.uberflip.com/h/i/22841023-4-emotional-drivers-for-a-successful-content)