Bob Lederer RFL Communications, Inc.

Consumer Insights Have Prepped CPG For 2021 / RBDR

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January 26, 2021

Today on RBDR: I asked many research providers throughout 2020 about which Coronavirus-driven consumer trends would stick long-term. The first evidence of what is sticking and the contribution research has made inside major CPG companies to understand changing consumer behavior due to Covid-19 is now clear.

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Bob Lederer RFL Communications, Inc.

Research’s Role For Brands Benefiting From Covid / RBDR

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November 30, 2020

Today on RBDR: It makes sense for research to play a central role for brands that are thriving during the Coronavirus. It can point out changes in the sales environment caused by the virus and maintain some of the sales momentum for brands after the Coronavirus is brought under control.

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Bob Lederer RFL Communications, Inc.

RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)

Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”

We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.

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