Bob Lederer RBDR

Can Focus Groups Be Agile? Yep, Big Time | RBDR

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June 5, 2018. Today on RBDR:

The movement towards Agile Research is racing through the industry. Focus Groups are a research methodologies that are being checked out for an agile version. Churchill Group’s Clark Murray explains how focus groups are being “re-engineered” to deliver what some would describe as agile.

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Bob Lederer RBDR

Focus Groups Particularly Serve MR Purposes More Than Ever | RBDR

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May 8, 2018. Today on RBDR:

Clark Murray of ChurchillGroup LLC wants it to be understood that focus groups in many ways are more relevant to research project work today than ever before due to the specific capabilities it provides that few other modes can touch.

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