Bob Lederer RFL Communications, Inc.

Clients & Data Quality: To Pay Or Not to Pay / RBDR

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July 1, 2021

Today on RBDR: DM2 founder & CEO Chuck Miller explains to RBDR the push-and-pull on sample pricing and the willingness of client researchers to cover improved, verified research project data quality costs.

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Bob Lederer RFL Communications, Inc.

Layered Data Quality Steps Boost Data Quality / RBDR

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June 24, 2021

Today on RBDR: The research industry’s quest for reliable data quality is never ending. No solution has been proposed or approved across the board, however a new layered concept was introduced in a white paper from Rep Data, Research Defender and DM2. (Link to the white paper: http://repdatallc.com/s/Data-Collection-Techniques-for-Quality-Outcomes-r83y.pdf)

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Bob Lederer RFL Communications, Inc.

eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about the business at: http://www.curiosityinsightstream.com
Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.