Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

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Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.