Bob Lederer RBDR

Research Highlights of the Consumer Electronics Show / RBDR

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January 22, 2019

Today on RBDR: The VP of the Consumer Technology Association, Steve Koenig, spent his entire week at the annual giant Consumer Electronics Show dispensing insights collected by his research department about important trends.

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Bob Lederer RBDR

Nielsen pushes new TV/digital measurement. Pharma companies’ high ad spending means low drug development. (RBDR 01.12.2016)

Today on RBDR:

1) At the 2016 Consumer Electronics Show, Nielsen pushed the need for a new, common viewing measurement for TV and digital devices.

2) A University of North Carolina Charlotte study shows pharmaceutical companies that spend the most on advertising also spend the least on new drug development. This is likely bad news for the image of the pharmaceutical industry.

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