Contextual mktg takes reins from campaign mktg; Unique mobile MR uses (RBDR–4/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Find out more about Nuance: http://www.NuanceCoding.com

Today: 1) Forrester Research says, unequivocally, that campaign marketing is dead and contextual marketing now rules. What does that imply for marketers? 2) SurveyMonkey is moving its international office from Lisbon to Dublin. Corporate taxes might be one important reason. 3) uSamp VP Innovation Justin Wheeler explains some of the unique research capabilities offered only by mobile research.