Bob Lederer RBDR

B2B Reliance On Mktg Depends On Firm’s Size | RBDR

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July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

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Bob Lederer RBDR

4 top criteria for B2B satisfaction surveys. Clay Dethloff on NPD process. (RBDR 02.17.2016)

Today on RBDR:

1) You will be surprised at the four top criteria required in a Business-to-Business customer satisfaction survey.

2) New product and service research is probably more important than ever, but doing such work correctly leaves the process open to a company’s expertise. “Imaginator,” from Decision Analyst, has been winning companies over for quite some time.

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Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Find it here.

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