Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: An expert advertising research panel (Decision Analyst President Jerry Thomas, Bill Harvey Consulting President Bill Harvey and BrandKeys President Robert Passikoff) reviews general impressions and specifics of Super Bowl commercials that made a positive impression or missed the mark