Bob Lederer RFL Communications, Inc.

McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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Bob Lederer RFL Communications, Inc.

Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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Bob Lederer RFL Communications, Inc.

Bezos Statements Show Amazon’s MR Concentration/ RBDR

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April 17, 2019

Today on RBDR: A closer look at Amazon founder and CEO Jeff Bezos shows indications that when it comes to research–traditional and current forms–he is very reliant on it to understand customers and respond to their needs (which to Bezos is all important).

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