Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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Bob Lederer RFL Communications, Inc.

What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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Bob Lederer RFL Communications, Inc.

Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

Regularly watching RBDR? Is it informative and entertaining? Feel any tinge of guilt about what you are receiving for nothing? As many others have, you can demonstrate your appreciation with support based on you can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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Bob Lederer RFL Communications, Inc.

Le Monde Accuses Coca-Cola Co. of Biased Research Studies / RBDR

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May 14, 2019

Today on RBDR: The French newspaper Le Monde analyzed 10 years of research activity funded by Coca-Cola Company in the U.S. and France about relative causes of obesity. The French newspaper reported that Coke contracts with researchers tilted results away from sugary drinks and towards lack of exercise.

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