Bob Lederer RFL Communications, Inc.

Melanie Courtright Named Insights Association CEO / RBDR

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December 9, 2019

Today on RBDR: RBDR Producer Bob Lederer comments on the Insights Association decision to hire Dynata Vice President of Research Science & Data Strategy Melanie Courtright to become its new CEO, effective January 1, 2019.

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Bob Lederer RFL Communications, Inc.

Toluna CEO Petit’s 3 MR Predictions for 2020 / RBDR

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December 5, 2019

Today on RBDR: Toluna founder and CEO Frederic-Charles Petit verbalizes portions of the three predictions he forwarded to Research Business Report for its annual December “Predictions” issue. Check out RFLOnline.com to learn more about Research Business Report.

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Bob Lederer RFL Communications, Inc.

Influencer Mktg May Be Superior, But How Do You Access Them? / RBDR

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December 3, 2019

Today on RBDR: RBDR has reported some problems with Influencer Marketing, yet it is very positively viewed by marketers compared with alternative, traditional competitive options. What are the best means of finding influencers?

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Bob Lederer RFL Communications, Inc.

Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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Bob Lederer RFL Communications, Inc.

How YOUR Survey Research May Be Misleading You / RBDR

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November 21, 2019

Today on RBDR: GreyMatter Research & Consulting’s “6 Ways Your Survey Research May Be Misleading You” report lays out problems with survey research that even experienced researchers may follow through on many basics.

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