Bob Lederer RFL Communications, Inc.

Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Bob Lederer RFL Communications, Inc.

Elon Musk, Ben and Jerry’s Don’t Need Research / RBDR

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January 9, 2020

Today on RBDR: There are well-known companies that make no use of market research. Luminaries like Henry Ford and Steve Jobs have been outspoken in the past, but then and now it can be insightful to hear explanations from those who share that point of view.

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Bob Lederer RFL Communications, Inc.

Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Bob Lederer RFL Communications, Inc.

Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Bob Lederer RFL Communications, Inc.

CCPA Launches, But Unclear For Researchers / RBDR

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January 6, 2020

Today on RBDR: As the heralded California Consumer Privacy Act takes effect, the state’s Attorney General, Xavier Becerra, is not making it easy for any organization – research or otherwise – to comply by failing to make suggested clarifications as to what constitutes compliance.

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